In the sizzling creative landscape of Miami, The Food Group is thrilled to announce we’ve been handpicked by The Drum as one of the city’s “Agencies to Watch.” This prestigious recognition places us among the most exciting and culturally relevant agencies shaping the industry, not just locally but on a global scale.
Our Recipe? Food as Culture.
The Drum’s recognition zeroes in on the core philosophy that has defined our work for over 50 years: treating food not as a product category but as “culture, personality and connection.” We believe the most powerful marketing doesn’t just sell a product; it taps into the passion, community and conversations that food inspires. It’s this belief that The Drum highlighted, noting our agency brings “serious culinary credibility to Miami’s agency scene.”
This honor is a direct reflection of our approach in action. The Drum spotlighted our recent work for Hellmann’s featuring Matty Matheson, chef and star of “The Bear.” The campaigns, which earned a Silver at The Drum Awards for Marketing in 2025 and then a Gold in 2026, were lauded for being “loud, flavorful and rooted in real food culture.”
Being named an “Agency to Watch” by The Drum is a powerful testament to our team’s passion and unwavering commitment to creativity that connects. We’re proud to represent Miami’s vibrant energy and are fired up to keep cooking up bold ideas that get the world talking.
But don’t take our word for it. Here’s exactly what they had to say:
“The Food Group brings serious culinary credibility to Miami’s agency scene, treating food less like a product category and more like culture, personality and connection. The WPP-owned agency has spent more than 50 years helping food and beverage brands tell richer stories for clients including Hellmann’s, Mondelez International and St Pierre. Its recent Hellmann’s campaign featuring chef and The Bear star Matty Matheson captured that energy perfectly — loud, flavorful and rooted in real food culture — earning Silver at The Drum Awards for Marketing 2025 along the way, shaping culture-led marketing conversations and proving that Miami’s creativity can compete with any market in the world.”
