Our Culture

We’re more than just marketers.

We’re unapologetic foodies.

At The Food Group we do a number of things well. But if you had to boil it all down into one sentence it would be this — for 50+ years we’ve been helping brands create delicious success stories.

But we haven’t done it alone. Our team of chefs, writers, designers, photographers, and marketers have helped some of the biggest names in the food industry, stand out, get noticed, and turn their customers into fanatics.

taste-making

What’s new, what’s hot, what’s so last year—we’ve tried it all. We immerse ourselves in all the trends, innovations and outlets reshaping the industry. Because we don’t play follow the leader. We’re here to lead.

pioneering

Fifty years ago, our agency was started to help a family business. Since then, we’ve been a go-to solution guiding some of the biggest names in the industry. We understand the journey because we built the map.

authentic

Our team isn't just talented, they're obsessed. They love food. Love selling it, writing about it, taking pictures of it and cooking it. We’re culinarians and marketers who “walk the walk,” working together to tell meaningful stories about what your customers eat and drink.

human

Food unites, it bonds, it creates memories. And so does marketing; when it's done right. We understand that better than anyone. It’s that spirit we bring to every project. A dedication to our clients and a commitment to building lasting connections. We’re not just selling food, we’re building communities.

pioneering

Fifty years ago, our agency began from a family business’s underserved need; since then, we’ve been helping some of the biggest names in food navigate the complex journey to consumers.

taste-making

What’s new, what’s hot, what’s not—we’ve tried it all. We immerse ourselves in the emerging trends, innovations and outlets that are driving the industry forward, and help define them.

authentic

Our talented team members came to this agency because they love food—selling it, writing about it, taking pictures of it and cooking it. We are culinarians and marketers who “walk the walk,” working together to tell meaningful stories about what we eat and drink.

human

Food brings people together. No matter how big your task, we believe in keeping that spirit alive. We respect our people, commit to our clients and create connections that last.

How we contribute

single-use plastics icon

Eliminating single-use plastics

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Helping clients with sustainable package solutions

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Supporting less food waste

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Advocating for healthier oceans free of microplastics


making every bite count


We get that a strong food industry needs a healthy planet, society, and economy. It’s all connected! So, we’re part of our parent company, WPP’s, big push for sustainability. A commitment dedicated to creating long-term growth and innovation that’s working towards making our whole operation NET ZERO.

Zero Net Carbon Emissions by 2025
Zero Net Value Chain by 2030
100% Renewable Electricity by 2025
The Economy - $13bn
Supplier Partners - $3.3bn
Diverse Suppliers- $102m
Social Investment - $360m

Learn more about the WPP Net Zero Program and Pledge