Welcome to the intersection of delicious and driving food + bev brands forward.
For over 50 years, The Food Group has looked at food a little differently. It’s more than just diet and nutrition. More than just cultural identity and sustainability. Food is both art and science. And no one knows that better than us.
It’s why we build every strategy from this mindset. It’s why we dig in, slice and dice data, and immerse ourselves in your brand, category and competitors. We blend creativity with data and, yes, art with science. All to create an integrated program that lives up to our philosophy — that strong brands drive stronger business outcomes.
Industry, Brand & Product
Food is our muse. And your brand has a story to tell. Our job is to tell it. To make it sing and jump off the page. So your customers do more than just learn about your brand. They fall hopelessly in love with it.
Go-to-Market
New to the market? Let us get the door for you. We’ll guide you through the crowded industry. Create integrated marketing programs that allow your audience to engage with your brand. And whether we’re trying to build awareness, motivate trial or drive purchase, we’ll create a strategy to ensure you’re talking to the right people at the right time and in the right place.
Communications
An effective communication strategy is essential in the food + bev industry. Our immersion through activation™ framework identifies key factors and opportunities to ensure your message has maximum impact.
User Journey
We take a growth-driven approach to user journey mapping. Boy, that’s a mouthful, but what does it mean? Simply put — we analyze every touchpoint to understand how marketing activities shape the user experience. And how that experience influences the decision-making process.
By mapping the full journey, we uncover opportunities, remove friction and create seamless interactions across channels. That’s how we enhance engagement and allow insights to inform strategies for smarter budget allocation and sustainable growth.
Data Intelligence
We have an insatiable hunger for data! How it’s organized, validated and analyzed. We obsess over it. And then we leverage AI to make it sing. From maintaining your CRM data to combining first- and third-party information, we create unique segments for campaign targeting. Making sure our strategies are rooted in data excellence to maximize our marketing efforts.
HUNGRY FOR MORE?
What We Do
Food is fundamental, but every bite is a decision. At The Food Group, we want to make sure you’re at the table as these decisions get made.