Building bridges between marketing and sales.
You can’t have one without the other. And we make sure they both work together. Because today’s clients are different. They crave personal connections, experiences and messages tailored just for them. We get it! It’s how we help your sales team connect with its audience a little differently. It’s why we use data to create custom solutions. Solutions that help your team build genuine relationships. Connections that drive results and create a path to purchase that keeps everyone happy.
Shopper Marketing: From Aisle to Algorithm
Forget dusty endcaps and tired displays. Today, shopper marketing is about understanding the entire path to purchase. From that first impression to the final click, we leverage behavioral insights, location data and real-time analytics to create targeted campaigns every step of the way. Turning browsers into buyers and building lasting brand loyalty, one delicious interaction at a time.
Sales Enablement
Giving your team a story to tell and the tools to sell it is what sales enablement is all about. But it’s more than just sales materials. It’s training, inspiring, incentivizing and creating tailored solutions. It’s about bringing it all together to create valuable partnerships between your sales force and its customers.
Trade & Retail Activations: From Back-of-House to Center Stage
When it comes to business, we are fluent in B2B and retail. That’s what having people with years of experience and education will get you. (Take that, Duolingo!) Which means we understand operators’, distributors’ and retailers’ unique needs better than anyone.
From innovative menu ideation and staff training programs for restaurants to eye-catching displays and strategic partnerships for retail, we craft tailored solutions that drive volume and build brand preference, getting your products noticed, sampled, flying off the shelves and/or proudly plated.
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What We Do
Food is fundamental, but every bite is a decision. At The Food Group, we want to make sure you’re at the table as these decisions get made.