who we are

we are the food and beverage industry’s premier marketing agency

While we work with some of the biggest names in food, at our heart we remain a group of unapologetic foodies. We love coming to work because we get to use our expertise and creativity to help you get your product into more people’s mouths.

our values

We aim to make a meaningful difference in the world of food. By keeping a finger on the pulse of the industry—its tastes, trends and technologies—we connect brands with today’s ever-evolving culture and always-hungry consumers.

pioneering

Fifty years ago, our agency began from a family business’s underserved need; since then, we’ve been helping some of the biggest names in food navigate the complex journey to consumers.

taste-making

What’s new, what’s hot, what’s not—we’ve tried it all. We immerse ourselves in the emerging trends, innovations and outlets that are driving the industry forward, and help define them.

authentic

Our talented team members came to this agency because they love food—selling it, writing about it, taking pictures of it and cooking it. We are culinarians and marketers who “walk the walk,” working together to tell meaningful stories about what we eat and drink.

human

Food brings people together. No matter how big your task, we believe in keeping that spirit alive. We respect our people, commit to our clients and create connections that last.

how we contribute

Our work in the food and beverage industry has made us acutely aware of the importance of making sure the world and resources we rely on continue to thrive. That’s why we make sustainability a part of our daily work, both in our offices and with our clients. These practices include:

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Eliminating single-use plastics

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Helping our clients find sustainable packaging solutions

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Supporting the reduction of food waste

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Advocating for sustainable aquaculture and healthier oceans free of microplastics

We know that a robust food economy and a resilient supply chain depend on a healthy society, environment and world economy. We contribute to the sustainability initiatives of our parent company, WPP, aimed at creating long-term innovation and growth. This mission includes a pledge to reach NET ZERO in our value chain.

Zero Net Carbon Emissions by 2025
Zero Net Value Chain by 2030
100% Renewable Electricity by 2025
The Economy - $13bn
Supplier Partners - $3.3bn
Diverse Suppliers- $102m
Social Investment - $360m

Learn more about the WPP NET ZERO PROGRAM AND PLEDGE

WPP named in Bloomberg Gender-Equality Index for fourth year in a row

We are proud to be part of a global company that puts a priority on equality. WPP was named to the 2023 Bloomberg Gender-Equality Index (GEI) which recognizes companies committed to advancing gender equality in the workplace through policy development, representation and transparency.