Mondelēz International
fueling the snacking journey in the B2B market
Mondelēz International, a leader in many snack and dessert categories, needed to keep its products top of mind among foodservice professionals while building a robust pipeline for B2B sales. We created a content-driven digital marketing funnel that positioned Mondelēz International as the ideal partner to its B2B customers, serving up solutions as well as products.
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Digital marketing strategy focused on user experience and SEO to actively generate sales leads while serving up insights, recipes and peer-to-peer stories.
A content strategy that served all parts of the marketing funnel, from retargeted digital ads to long-form thought leadership, all focused on supporting the audience’s business.
Starting with trend-forward recipes developed by our culinary innovation division, we created content to inspire and entice customers with the versatility and deliciousness of Mondelēz International products.