We believe that creativity is a journey. That the “how” is as crucial as the “what.”
The Food Group doesn’t just research your brand. We fall head over heels gaga in love with it. Experiencing it, tasting it, playing with it. It’s the only way we know how to do it. Because big, bold, trend-setting ideas come out of that commitment. They’re found in the deep collaboration of planners, writers, art directors, client services, media and social experts. And most importantly, you.
Branding & Visual Identity
This is job #1. Because your visual identity has to reflect what makes your brand special. Period. End of story. We know that. And our team knows how to do it. They dig in to craft ownable, memorable, recognizable and relevant branding that resonates with your audience and separates you from those who wish they were you.
Content & Campaign Development
Clever content — from ads to social, white papers to sizzle reels — wins friends, influences people, brings in more buyers, grows brand awareness and, yes, changes public opinion. Clever content makes you popular. That’s why our content experts look at your brand holistically and start with pillars that create a strong foundation to build upon. From strategies to fully blown campaigns, we create the most effective concepts, content and road map to get you where you want to go.
Photography, Video & Graphics
It’s been said that if you want something done right, do it yourself. We couldn’t agree more. It’s why we have our own in-house photo and video studios. And why they’re stocked with only the best equipment. So we can shoot, light, record and bring everything from all-out commercial shoots to nimble, on-trend social media content to life.
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What We Do
Food is fundamental, but every bite is a decision. At The Food Group, we want to make sure you’re at the table as these decisions get made.