HELLMANN’S
getting real aboutHellmann’s superiority
When it comes to mayo, Hellmann’s is king. But cost concerns were becoming a customer pain point. So, Unilever Food Solutions North America came to us and asked if we could remind foodservice professionals of one very simple thing: when your reputation is on the line, Hellmann’s needs to be in your pantry.
Say hello to “Real Talk.” Our no-frills, no-jargon, straight-up campaign with in-your-face statements about the real risk of cutting corners. Disrupting the status quo and reminding professionals they’re only as good as the condiments they keep.
And who better to lead the charge? The king of realness himself, Matty Matheson — chef, restaurateur and “The Bear” superstar who professed his true love for the creamy, dreamy goodness to his nearly 3.5 million followers.
The internet exploded! Fans cheered, foes fumed and competitors trembled. Even culinary queen Christina Tosi weighed in, crowning Hellmann’s as the GOAT.
Our “Real Talk” series, which showed Matty shooting the $#!@ with chefs, swapping stories and cooking up a storm, was an instant hit and a huge win for Hellmann’s and our friends at Unilever.
Want to have a real-talk conversation on how we put Hellmann’s on the tip of everyone’s tongue? Drop us a line. We love talking mayo.
