TRUE CITRUS
maximizing the full funnelof capabilities
Over the years, True Citrus, known for its clean label and appeal to millennials, had enjoyed significant organic growth, positioning itself as a standout in its category. But they wanted more. They wanted to find themselves in more water bottles, more lunch boxes and more recipes. And they wanted to do more than just stand out. They wanted to be loved.
So, we leaned in to the insight that better hydration leads to increased happiness and created a campaign that leveraged the emotional connection between their products and their consumers’ well-being.
Introducing “Just Add Happy.”
Using AI-driven targeting, we tailored our messaging to specific audience personas—enhancing both awareness and preference. A full-funnel approach that took consumers from discovery to purchase, streamlined the consumer journey, improved ad performance, drove engagement and boosted conversions.
The results? A positive ROAS, increased visibility and stronger relationships with retail partners. Allowing True Citrus to navigate a competitive landscape and maintain its momentum while becoming the go-to and dearly loved beverage brand it always wanted to be.