Refreshing an image,
revitalizing the buyer journey

Peak Rock capital acquired Pretzels Inc. in 2018 and engaged The Food Group to revitalize this 30-year-old company and brand to help recreate and reposition them for acquisition.

We began by recasting the entire Pretzels Inc. corporate identity to better communicate the high quality and performance the company had delivered for decades. Honoring the heritage that brought the company to its current success, we designed and codified a new corporate identity that represented the strength and capabilities of the country’s leading producer of pretzels.

We then redesigned the website to enhance the user experience, guide potential prospects toward key selling messages, capture contact info and nurture buyers through the buying experience.

We created a “master” content piece that clearly articulated the power of a premier pretzel supplier capable of customizing for any size, shape, season or scale. The content piece was also designed to stimulate pride and excitement within the company. Next, we extended the look and feel into eight additional selling story pieces to aid sales and distribute content.

We also created baseline sales collateral and modular presentations that reflected the expertise and performance of Pretzels Inc.

The modular trade show experience we designed ensured Pretzels Inc. showed up in a big way at live events and reinforced its status as the dominant force in the market.

As their strategic partner, The Food Group equipped Pretzels Inc. to effectively own and communicate their industry influence, quality story and unmatched capabilities, which opened them up to exciting new opportunities that have taken them to the next level and beyond.