creating an industry leader through gourmet positioning
Already the largest manufacturer in its category, SaltWorks also wanted to be the most recognized name. By connecting their products to gourmet food experiences in PR, social media and content programs, we positioned SaltWorks as the go-to gourmet salt supplier for manufacturers, foodservice and consumers.
We empowered SaltWorks to stand out in a niche category through content focused not just on the product, but in the ways it elevates food.
We created eye-catching content that grabbed attention while highlighting the versatility and quality of SaltWorks’ products.
Leveraging our strong media relationships, we landed SaltWorks products in go-to gift guides and key trade media outlets, helping them own the gourmet space among both consumers and the industry.