GREENLEAF FOODS
unifying plant-based brands intoa b2b master brand destination.
Lightlife® and Field Roast™ are major players in the plant-based retail space. When it came time to break through in B2B, Greenleaf Foods turned to The Food Group to create a plant-based portfolio play based on a central brand platform that combined everything into a unified platform.
We built an all-new, centralized B2B destination under the Greenleaf name, where decision-makers could access the full product portfolios of Lightlife® and Field Roast™.
Our destination balanced the branding (and brand recognition) of Lightlife® and Field Roast™ while emphasizing how they’re relevant in the foodservice space. All while laddering up to the Greenleaf brand and its mission to provide “plant-based with a purpose.”
From building a multi-brand website to evocative creative and CRM integrations, we were able to propel the brand into the market and help operators respond to consumer demand for plant-based menu offerings.