CleanCo
Zero proof. 100% attitude.Welcome to the sober-curious movement.
As the top independent no-/low-alcohol spirit brand in the U.K., CleanCo knows how to make waves. And when they wanted to make a splash here in America, they called us. The ask? Introduce their no-/low-alcohol spirits to American mixologists and consumers, and position their brand for growth.
We knew we needed to move fast. So we developed a strategic, integrated plan to drive online and offline sales. A plan that capitalized on the non-alcoholic spirit trend while still showing up with all the attitude and confidence of an alcohol brand.
We created an integrated D2C sales pipeline that leveraged our digital destination as the anchor to connect consumers to Amazon and Google Shopping, social commerce and CRM.
Our 360-degree campaign made some huge impressions and laid the foundation for CleanCo’s continued success. Something we can all raise a glass to.