Michigan Sugar
making a brand stand out on the shelf to the modern-day baker
A significant supplier of private-label sugar, Pioneer Sugar wanted to expand its branded presence on the shelf and take regional market share from larger sugar competitors. We created a new brand and package meant to appeal to today’s home cook while staying true to its all-American roots.
![Pioneer Sugar Logo](https://thefoodgroup.wpengine.com/wp-content/uploads/2020/10/TFG-Website-Portfolio_Pioneer-1024x376.jpg)
![](https://thefoodgroup.wpengine.com/wp-content/uploads/2020/10/TFG-Website-Portfolio_Pioneer-02-1-1024x651.jpg)
We evolved Pioneer Sugar’s brand with a new, eye-catching package design that married the nostalgic with the contemporary.
![](https://thefoodgroup.wpengine.com/wp-content/uploads/2020/10/TFG-Website-Portfolio_Pioneer-03-1-1024x591.jpg)
![Pioneer Brown Sugar Packaging - Front Label](https://thefoodgroup.wpengine.com/wp-content/uploads/2020/10/TFG-Website-Portfolio_Pioneer-05.jpg)
![Pioneer Brown Sugar Packaging - Back Label](https://thefoodgroup.wpengine.com/wp-content/uploads/2020/10/TFG-Website-Portfolio_Pioneer-04.jpg)