St Pierre

connecting to consumers through
user-generated content

We helped St Pierre, a UK-based company and a new brand in the U.S., create an emotional connection to American consumers to elevate brand awareness. We created a campaign for National Brioche Day—a holiday The Food Group brought to the U.S.—centered around moments of love shared by real people, authentically evoking the happiness that comes from St Pierre and celebrating all that is magnifique about brioche.

A video blending user-generated footage with produced clips helped bring the St Pierre brand to life in a way that was both relatable and romantic.

User-generated photography showed the way real people used St Pierre products to add a luxurious touch to everyday moments.

The go-to-market strategy extended to industry and consumer-facing creative. Instagram posts and stories engaged with users and provided inspiration for cooking at home.