Gold & Green

generating awareness
for alternative proteins

We helped set Pulled OatsĀ® apart by highlighting the many product attributes that aligned with the current consumer demand: clean label, sustainably sourced, regenerative farming and high protein. We worked directly with the brokerage team to develop a pilot program that engaged and educated chefs in key markets with the premium, on-trend attributes of Pulled OatsĀ® and implemented a comprehensive public relations campaign targeting foodservice and corporate press.

A pilot program with the Gold&Green brokerage team provided participating chefs with complimentary product and promotional support, including PR, social media and in-store signage, in exchange for menu integration and valuable feedback from staff and customers.

Media relations extended from high-value press hits to product sampling, interview coordination, chef engagement and industry awards.