Farm Promise®
telling a brand’s story through impactful content
Though a major distributor of fresh pork products in the northeast, Farm Promise® wasn’t widely known outside this core market. Focusing on the brand’s premium value, we helped Farm Promise® stand apart from its price-driven competitors through a comprehensive content marketing strategy.
To establish trust among consumers and the industry, we produced a video showing the American family farms firsthand, bringing to life the brand promise that “good comes from good.”
We built trust and credibility through a content marketing strategy that told the Farm Promise® story with emotion and intention, highlighting the premium pork’s honest origins.
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Thought leadership focused on building community, sharing tips and engaging our target audience.
We used social media to amplify the content’s reach and encourage trial through a strategic mix of brand values, recipes and proactive community management.